Sports Business Journal w/ the details of the NBA’s new lucrative 9 year Media Rights extension with ESPN and Turner Sports: Via SBJ: The NBA, ESPN and Turner today formally......

Nike takes over from Reebok as official NFL licensed uniform and team merchandise supplier; what it all means for teams and fans:  Via Paul Lukas of ESPN Playbook A year......

Reuters Ronald Grover discusses the potentially costly new  Fox Sports and LA Dodgers T.V deal which could be in excess of $3B:  Fox Sports and the Los Angeles Dodgers began......

Advertising Age profiles Nike’s creative director Martin Lotti who oversaw its London 2012 Marketing strategy & new Volt craze: You probably don’t know Martin Lotti. But if you watched the......