Nike takes over from Reebok as official NFL licensed uniform and team merchandise supplier; what it all means for teams and fans:  Via Paul Lukas of ESPN Playbook A year......

Sports Illustrated NFL writer Don Banks previews the upcoming 2012 NFL season and makes some interesting predictions: Predictions time is a silly season of a whole ‘nother sort in the......

Reuters Ronald Grover discusses the potentially costly new  Fox Sports and LA Dodgers T.V deal which could be in excess of $3B:  Fox Sports and the Los Angeles Dodgers began......

Advertising Age profiles Nike’s creative director Martin Lotti who oversaw its London 2012 Marketing strategy & new Volt craze: You probably don’t know Martin Lotti. But if you watched the......

CBS Sports’ College Football writer  Dennis Dodd on the brand new launch of the highly  anticipated Pac-12 TV Sports Network: When the Pac-12 Network debuted in San Diego on Wednesday,......

The NY Times examines Jay-Z’s influence on re-branding the new Brooklyn Nets, a small investment yielding big results: When the developer Bruce Ratner set out to buy the New Jersey Nets and......

Michael Wilbon looks at Team USA’s dominance at Olympic Basketball after being forced to regroup with top NBA stars: LONDON — You see the back-to-back Olympic gold medals, the 50......

Ken Berger of CBS Sports on the  Lakers stealing Dwight Howard from Orlando in 4 team trade as Magic house cleaning continues: In a stunning move that pushes Kobe Bryant ever closer......

The Point Forward’s Zach Lowe outlines several teams who fared well this summer during the NBA’s  Free Agency signing period:  It’s offseason evaluation time! We’ll be splitting up the team-by-team......

Sports Illustrated’s Tim Layden on Usain Bolt’s 100m Olympic Gold, placing him atop the list as the greatest sprinter in history: LONDON — In many ways, this one was better.......